Marketing Team for DKRP
As part of the Marketing Team in my CCA from 2021-2022, I work with my team to create content for our social media platforms on Instagram, Telegram Channel, TikTok and sometimes YouTube.
Ranging from stories, IGTVs and posts, we have created many content to market our CCA.
Here are some of my proudest works.
CCA Fiesta 2021
CCA Fiesta is an annual event in RP where all the different CCAs work towards pulling freshies to join them. My marketing team have decided to step up by pushing out unique contents to attract freshies.
Contents were designed by my Marketing Head and I via Adobe Photoshop and Procreate.
Tik Tok Contents
DKRP created a Tik Tok account this year, mainly managed by me. Below are some of our contents.
DKRP Open Class Day 1
Open Class is an event right after CCA Fiesta where freshies get to go for a try out and get an insight about Dikir Barat and DKRP. This is our first ever TikTok content to give other freshies a gist of what Day 2 would be like.
DKRP Bersatu Day 1
In our 3-day programme, we wanted to show people what our members are indulging themselves in. This was the Tik Tok content for Day 1.
Endang Back-to-Training
This was following a Tik Tok trend where people would record themselves in slow motion and turn the videos to make it look like they’re “modelling”. We decided to join in and show our members coming back to school for physical training.
Digital Marketing & Communication Specialist (Internship)
From March 2022 - August 2022, I was attached to a local bedding company as part of my internship. Throughout my time there, I was given the chance to explore and learn more about managing social medias & e-commerce stores, creating contents as well as product photography.
Instagram Stories
Contents for campaign on World Sleep Day 2022. Since we are a bedding company, we posted up healthy sleeping tips to encourage our customers to have better sleep. The company is not only about selling quality bedding, but to promote healthier lifestyle through their products.
Interactive stories for Earth Day 2022. To engage with our audience and to gain more traffic towards our stories, I designed a template and posted an interactive voting poll. Through this strategy, viewers get to know more about what the brand and company aligns their values with.
Instagram Posts
Besides campaign posts, I am tasked to create and upload promotional posts weekly. This includes, restock/launch announcements, sales, product knowledge, etc.
Last but definitely not least, I also create short videos for the company’s Instagram page.
